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220: Simon Høiberg — Building a SaaS That Works for You

The Bootstrapped Founder

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The Value of Having a Personal Brand

"My way of feeling safe to fail is that that bet, even if it fails, still somehow contributes to the ecosystem," he says. "The best way to make something feel fail to save is just making it as small as possible." He adds: "If you break a business along the way, which many people do, just learning from that is going to increase your personal brand"

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