Is Your Marketing Department Not Using Words Appropriate?

Most marketing teams don't have some like unified vision in terms of what leads them to say things the wayh they say them. The number one subject line for most salespeople, when they're following up with a prospect, is following up. And i've asked this question over and over again, how many of you have received training on how to write the perfect subject line? I've never had a single person raise their hand. It's not a conversation that we're having nearly enough of.