Sarah Varney is the Chief Marketing Officer at Attentive, a conversational commerce platform and mobile marketing solution. She also spent 10 formative years at Salesforce, joining when the company was around 1,000 employees. Sarah takes us behind the scenes for all the steps involved in creating a tagline that shows up on your website and in your sales deck.
Our guest is Sara Varni, CMO of Attentive, a conversational commerce platform. Before joining Attentive, Sara was Twilio’s CMO and spent 10 years as a senior marketing leader at Salesforce.
In today’s conversation, we talk about what startups can learn from enterprise marketing playbooks, particularly around creating and honing a corporate message. Sara takes us behind the scenes at how companies like Twilio and Salesforce craft a corporate message from the ground up, and tweak it as the company grows. She also shares specific advice for marketers with sights on the CMO seat, including how to form collaborative, not combative relationships with sales counterparts.
You can follow Sara on Twitter at @SaraVarniBright
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