The 2% with Eric Partaker cover image

REEBOK from SMALL SHOE COMPANY to MULTI-BILLION POUND business | Joe Foster | The 2%

The 2% with Eric Partaker

CHAPTER

Reebok

Reebok was registered in the B section of a register. The registrar said he couldn't stop people making shoes out of Reebok skin. That's what we got to Reebok. We've got to be in love with it. It's got to be our passion. And that loonized it.

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