Adtec - How Do You See That Tension Working Out Overtime?

Big companies in every industry take advantage of the little guy. How do you see that equilibrium changing overtime? Or do you think certainly it seems like, let's over the last ten years, the power has shifted more and more to a very small number of very, very, very big players. And what would we have to see to change that dynamic? I think we would have to see google being broken up terms of divesting its interests on the sell side, at the exchange level and on the by side.

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