Nike halted its relationship with the Brooklyn Nets Kyrie Irving from Friday ahead of a new product that the company was set to launch with Irving. The problems for Irving they started when he shared a link to his millions of followers of a film called Hebrews, Senegruz, wake up black America on October 27. After backlash ensued, Irving tweeted quote, the anti-Semitic label that is being pushed on me is not justified and does not reflect the reality or truth I live in every day. And then he deleted the original tweet, but did not apologize.