The Science Behind Forming Better Habits, With Katy Milkman
Big Brains
00:00
The Fresh Start Effect
Kathleen's research shows that people gravitate towards moments that have new beginning flavor to make changes in their lives. One of her ideas centers around what she calls the fresh start effect. When we think about ourselves if we're characters in a book, and we think of our lives in chapters. And where the chapter breaks fall turns out to be really important to where we feel like we have a new beginning or a fresh start. She also thinks that the use of fresh starts is going to be most valuable in setting up your life for long term benefit.
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