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Phia’s Phoebe Gates and Sophia Kianni Want to Shake Up How We Shop

Let's Get Dressed

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Revolutionizing Women's Shopping Experience

This chapter discusses the evolution of a shopping app aimed at enhancing the purchasing experience for women by providing insights on product value and resale. Initially exploring an innovative Bluetooth tampon concept, the conversation shifts to the development of Fia, an application that helps users make informed buying decisions based on real-time pricing data. Through community feedback and a focus on simplicity, the chapter highlights the importance of adapting to Gen Z consumer behaviors and promoting sustainable shopping practices.

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