Rewarding Effort and the Influence on Consumer Behavior

Special days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip each other with animal hides. And today, they encourage men to spend hundreds on prospective partners. In today’s Nudge, researcher Danny Zane explains why this happens, sharing his eye-opening studies on how these special days affect us. 

Danny’s webpage at Lehigh: https://business.lehigh.edu/directory/daniel-zane

The dark history of Valentine’s day: https://tinyurl.com/yfh68kj5

My experiment with International Podcast Day: https://im.ge/i/PrV4l9

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