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Mike Duboe | Growing Consumer Brands That Endure
Greymatter
Is There a Market for Air Mattresses?
In 2014 when Casper launched, everyone was like, this is a fantastic business, right? Like I think their first month, they did a million dollars in revenue. And if I were looking at that business in 2014, I would almost understand the amount of capital they'd raise. But then you have a product like maybe Judy where it's a higher order value up front and not as many subsequent purchases. It's really hard to control your own destiny if you're going to be reliant on that type of fundraising. If you're going down that route, raising less dilutive capital seems to make sense for many businesses.
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