How LinkedIn Uses GPT to Absorb User Questions

Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Anar Taori (Lovingly) and James Brand (Microsoft) as they discuss how using AI tools can help current and aspiring PMs be successful in product development. AI tools can help product managers in numerous ways, including automating repetitive tasks, analyzing large amounts of data to identify patterns and trends, and providing real-time insights into customer behavior, but how can we be sure that this will be reliable for PMs?

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro
• 08:12 AI Tools in product management workflows
• 15:25 Is AI reliable?
• 19:16 Prompts you could use to survey Chat GPT instead of customers
• 21:19 Using GPT for market research
• 23:52 Giving AI personas
• 25:14 Ethics behind using AI tools
• 28:57 AI in Governement
• 32:08 Providing context & phrasing your question to Chat GPT 
• 35:13 How does Chat GPT absorb the information from users’ questions?
• 38:08 Success stories in using AI tools
• 42:12 For people planning to use Chat GPT
• 44:06 How do we know if Chat GPT has the information or the knowledge of specific domains?
• 47:37 Final thoughts