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S2 E11: Beauty Pie founder Marcia Kilgore: The secrets behind building a multi-million pound beauty empire
Big Fish with Spencer Matthews
How to Scale a Startup
I would usually say that marketing is pretty crucial for scaling any new business. What we are trying to do by taking out all of that margin and being able to offer the customer such a much better price on their product, you do that by shaving a lot of the marketing budget down. I think there's a great Jim Collins book that everybody should read if you're an entrepreneur or just to remind yourself of how to run a business. And he talks about firing bullets before cannonballs."
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