The TikTok Effect: Changing Viewing Habits

A humorous but insightful commentary in which host Andrew Wallenstein discusses the personal experience of developing a TikTok habit so powerful it displaced TV as “his go-to media habit for the past 50 years.”  Describes his months of immersion on the platform, he likens it to a religious conversion that left him with prophetic visions of media's future, which he shares in detail (before the men in white coats come for him). 

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