There are a lot of people listening who are not the ceo of their company. So you could call that mid level management, from front line leader to s v p. When they come to stephen with questions or advice, usually the word trust will be one of the first things,. i would imagine, that comes up. What some of the initial advice on trust and building culture for that person? And i'll tell yo, whyt, that's were probably the majority of my work is being done. I do some work at the highest levels, but probably right in the middle, that's the key leverage point, and it is so important.

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