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Lessons From Exiting Three Private Label Brands With Afolabi Oyerokun

Ecomm Breakthrough

00:00

The Importance of Design Innovation in Product Packaging

Sally Kohn: What type of products are you talking about here? Because you talked about a lot of like design innovation and like product packaging. So we did, we did a lot of crafts. One of our brands was specifically crafts. Everyone in the craft space at that time, they were selling almost the same product we're selling. We outsell everyone by almost three to one just because of that 12 cents.

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