If you look to see how rewarding something is, that will determine whether it gets perpetuated or it doesn't. So with my patients who want to quit smoking, what i have them do is, and this seems strange to them at first, but i have them smoke,. And i say, pay attention to every aspect of it. What they realize is that cigarettes tates like cras. That's why they make menthal cigarettes. You know, nicotine is not good for art generally. Not good for our nervous system. Same thing for over eating. It takes as few as ten to 15 times of somebody simply paying attention as they overeat, for the reward value of over eating to

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