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What Is the Future of TV?
Roxanne Jones: My goal was always to be the platform for TV. Just like phones have Android and PCs have Windows, I felt like TVs needed Roku. But we needed a way to launch that and get scale and that's what Netflix was for me. So although we launched the first product as the Netflix player, we quickly started adding other services. We added an app store. We added billing systems. I mean, we added all the pieces to build a television platform and that was the goal. All right. So you've got now this standalone company now really doing what you initially hoped it would be doing,. which was a box that could interface between the internet and your television.