When Eric Tabach, a YouTube host and producer for the channel Yes Theory, went to Ukraine, he didn’t just want to create a video. He wanted to make a difference in the war. Eric grew up with ADHD in a Ukrainian family in Russia. As a child, his endless energy and racing mind led him into theater and into making YouTube videos at home.

Eventually, his family moved to the United States, where he acted in movies. He started college but then dropped out. Social media was calling. He became the mastermind behind huge viral videos for Buzzfeed, as well as his own YouTube and Instagram channels. Then he burned out, and it all came crashing down. 

In this episode, Eric talks about his life as an actor and YouTuber with ADHD. He shares how his need for external validation led to months of burnout before he found a new focus, part of which is helping the people of Ukraine. Listen in to learn about Eric’s wild ride. And get his advice about making it on YouTube and social media. 

To find a transcript for this episode and more resources, visit the episode page at Understood.  

We love hearing from our listeners. Email us at thatjob@understood.org.  

Related resources

• Video: At the Ukrainian Border (Yes Theory)
• Team Ukraine Love (an organization co-founded by Eric)
• ADHD and creativity
• Video: Actor Bex Taylor-Klaus on embracing ADHD

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