Is It Not Ideal for Them to Muddle It?

He jimmy, im going to push back a little bit, just so your i think you're right. In idika, they don't give a ship. But at the same time, ase price inflation would be counterproductive as well. We have a question from steve romeo that wants to know what, like a retail gorilla, best practices to survive in this market environment. What advice and what comments would you make to people that are experiencing this for the first time?