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#144 - Startup School Week 3 Recap - Anu Hariharan and Adora Cheung
Y Combinator Startup Podcast
The Number One Mistake Found in Paid Advertising
The number one mistake found tend to do here is acquiring a bunch of users organically, and some users through paid channels. If you truly measured who you acquired from paid advertising channel, it could be as high as 70%. And so you have to ask yourself, is it sustainable? Is it i you really see in the aroi in paid channels? So if you're in an unusual situation, like erby and b, where your business frequency is not very high, and you have to pay to acquire host,. It's really important to pay attention to where your money is going and whether you're getting a good aroi from that.
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