[recession series] 7 strategies to grow through a recession
Outbound Squad
Introduction
The primacy effect is the tendency for an individual to show enhanced memory for items presented at the beginning of a list, versus the middle or the end. When you're presenting something to a prospect, always put the most compelling option first. It's the one they're most likely to remember. Be fanatical about being in the top ten to 20 % of reps at your company.
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