Maximizing User Engagement through Effective Tracking Strategies

In this episode, Brad Redding and email/SMS expert Ben Zettler break down the must-have flows, segmentation tactics, and personalization strategies that actually move the needle for DTC brands. From the 3 core automations every brand should have (but many still don’t), to zero-party data strategies, dynamic content in Klaviyo, and how to turn transactional emails into repeat purchases—this is a masterclass in lifecycle marketing that drives real revenue. Ben also shares his take on what not to do, including the #1 mistake killing your deliverability.

Connect with Ben on LinkedIn

Zettler Digital

Connect with Brad on LinkedIn