The Remnant with Jonah Goldberg cover image

The Winner Takes It All

The Remnant with Jonah Goldberg

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Clever Product Placement and Character Dynamics in Television

This chapter delves into the influence of product placement in television, specifically highlighting its clever integration in a particular show with Michelob Ultra. The discussion also explores character development and social themes, including gender dynamics and societal perceptions, showcased through this innovative marketing strategy.

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