i used to do phone banking for a lot of political campaigns and fund raising for non profits and charities, and i wish i would have had that back then. We started having blanket messaging four specific types of questions. So in health care, we might have five different types of general questions that came in. And so then we would eventually get those templets and suggested answers so that we could go through them a bit more quickly. I think there's sort of, what was two thousand seven targeting,. as opposed to to day targeting sink we we throw don the swort ay, were just targeting the messages.
Brittany Kaiser, a former Cambridge Analytica insider, witnessed a two day presentation at the company that shocked her and her co-workers. It laid out a new method of campaigning, in which candidates greet voters with a thousand faces and speak in a thousand tongues, automatically generating messages that are increasingly aiming toward an audience of one. She explains how these methods of persuasion have shaped elections worldwide, enabling candidates to sway voters in strange and startling ways.