Special: Stopping the confusion of Jobs to be Done (JTBD)
Global Product Management Talk
00:00
Is the Milkshake Research Project?
Growth product managers often look at jobs to be done in a more demand generation context. But it really misrepresents the actual job, right? Their job as a growth product manager is, i want to increase the adoption sales of my existing product. Is all about deman's generation in marketing. So tryg to understand where people struggle to get the underlying job done. It doesn't help you create a better product.
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