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Are You Creating Value?
There's littl duffly lot of cognitive biases at play when it comes to, you know, an npsychologic effects. We had a number of people who said, lok, i just not getting the value here. People were willing to pay hundreds or thousands of dollars for cohort base courses. That was something that they could frame with in their minds and so when we introduced that, though the willingness to pay was high, the way in which they were thinking about the value was high.