markets have worked incredibly well allocating capital and helping create physical capital. But the attention alocation problem is quite different, because the most important things don't have prices,. In order to have prices, you kind of need a supply and demand. And so if your going by kind of current prices, you're misallocating attention. We've built all these systems that put a price on attention, but that price is basically marketing a it's advertising. Advertising is the resale of attention. The only really effective mechanism we're having is where our attention is essentially hijecked for the purpose of reselling it. So i look at this very similar to the transition from the agr

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