Branding Isn't a Process of Creating From Scratch

Selisa: Branding isn't really a process of creating from scratch. It's finding youas as a business owner and seeing all o these ways that you have kind of diluted your message or added a whole bunch of padding to it. Selisa, with your experience, i'd lif for you to give us maybe an example or two examples, exactly what you just talked about. Tho one example i love is a client of mine who's a designer. And when i started working with her, she really thought she had to set herself apart, either based on price or on being the most reliable,. She couldn't see her own genius.