TikTok Shop: Impact on Small Businesses

On today’s episode, Rachelle and Candice are joined by sustainable stylist and fashion educator Lakyn Carlton to discuss TikTok Shop — a new feature that lets users purchase products without ever leaving the app. TikTok Shop is a modern day QVC, where merchants can shell products they’ve made — or are authorized to resell — in live videos with products tagged on screen. In the age of Amazon Storefronts and Etsy, it’s not surprising for TikTok to enter the e-commerce space. But the crowded, merchant-filled experience has ruined the app’s appeal and made users consider quitting TikTok for good.

This podcast is produced by Se’era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton.

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