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How to Untangle Customer Data in WordPress
You can use MailChimp as a CRM. I wouldn't recommend using WordPress, just purely because you're storing a heck of a lot of customer data in something that's hacked a lot. If you don't keep up to date with all the latest releases and update all of your plugins, that can open up data like holes. And if you get, it wants Hacks to get in, if they've got access to your full CRM, like that's really bad. So I think you're better off not going down that route if you can.