A TikTok-fueled Victory In New Zealand – Sean Topham (Topham Guerin)
Campaign Trend Podcast
Harnessing TikTok's Unique Features for Effective Political Messaging
This chapter explores the strategies used to create engaging political content on TikTok, including mimicking popular content creators and influencers, using ASMR to discuss policy points, and showcasing behind-the-scenes footage. The speaker emphasizes the importance of understanding the platform and the audience to effectively engage with voters. They also highlight the results of using TikTok as a campaign strategy, including increased recognition and high video views.
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