168 - How to Use Social Proof to Increase Sales
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
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What Is Social Proof?
Social proof m is a term that was coined by the fabulous doctor robert chaldini in his 19 84 book, influence. We think it's a must read if you are remarketing, you run of business, or you want to persuade anybody to do anything. And so we will put a link to that great book in to day's show notes. i've been lucky enough to know robert for many, many years and when his most recent book, persuasion, came out a few years ago, i interviewed him on the her business podcast. This is one of my favourite ways of getting results. The people that your prospective customers are looking to for that social proof are your existing customers
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