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#25 - Marketing Engagement & Ads in The Metaverse, Responsible Usage & The Chinese Metaverse w/ Alvin Wang Graylin from HTC

Metavertising // Metaverse Marketing

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The Future of Advertising in VR

VR is going to be an extremely powerful tool and we need to use it very responsibly. People in 3D environments actually spend more time discovering right because in a 2D space you really don't have an ability to to do discover so that creates a different form of interaction with your user or your audience. Users are trying to be very careful with their data and also they are afraid that these companies are going to use their data in order to control them right to manipulate them as you said. We're coming out of this age and entering into VR entering into the matterverse so it's definitely going to be a huge concern for everyone and definitely something important for companies to watch out for absolutely.

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