Introduction

Nathan Latka: We just wrapped up founder 500 in Austin, Texas. Erica Olson from OnStrategy is going to share how we started our SaaS journey, blew it up, and started all over again. In the next 20 minutes, he'll talk a little bit about how we blew up our model and why we did. What our SAS Plus game is all about, and how we keep our customers in some warning signs.