I wanted people to learn the best that I can share without being a corporation, so that's number two. Number three is a creativity kind of thing, because a lot of times I'll design an experience for a company and it's not exactly how I designed it. And what's nice is they're not just learning about game case, they're experiencing through it. So we have a DAU or MAU of 38%. That stands for daily active user over monthly active user. If you come back at least once a month, there's a 38% chance you're also a daily active user coming every single day. You don't think one of the more hardcore people are actually crazy enough

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