Simple Modern Is An Omnichannel Monster
The Andrew Faris Podcast
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Scaling Up on Amazon
Our goal with Amazon was to create the best organically place listing on relevant keywords. Once you reach scale, that strategy changes because you're doing so much volume in your top five SKUs. If you go out of stock in those, then that's worse than carrying color number 30 through 45. So we knew that striking are what we offer back into just the best stuff so we can be in stock.
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