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The Ringer NBA Show
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Evolving Engagement in the NBA
This chapter examines the shift in engagement metrics within the NBA, moving beyond traditional television ratings to highlight attendance and social media interactions. It discusses the league's political stances and the hesitance of players to endorse candidates, as well as the impact of new broadcasting partners on the storytelling approach in sports. The chapter contrasts the nuances of fan engagement in regular season games versus playoffs, providing insights into how the league's narratives have evolved over time.
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