Innovative Small ETF Firms Challenging the Big Players
Excess Returns
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The T in Fast Is a Thought Leader
I think one of the things that I see is like people like Mad and you and others are pretty forward leaning, much not forward leaning with content. And so what we always say is boutiques have to be fast. They can't have huge bureaucracies where it takes them 10 months to talk about a tweet. So you got to be authentic. You got to hold yourself out there of actually living and breathing what your message is. Then finally, as stands for social savvy, same thing, right? The T in fast is a thought leader. It's actually doing stuff that's innovative, different, unique, and to bring a different idea to the marketplace.
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