The Hook Plus Emoji List Plus CTA

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Welcome to All Killer No Filler DTC Podcast -- Today we're catching up with Pilothouse Facebook Ads team leads, Nate and Taylor to discuss the five copy styles they test with almost every campaign we run.

Work with Pilothouse: https://www.pilothouse.co/contact-us

Let us know what you think!

Possible Copy Styles:

1. Short and sweet - concise single line with your most powerful angle
2. 3 paragraph - easy to read, can tell a story
3. Hook + emoji list + CTA - really disruptive
4. Long-form with testimonials - one brand we work with has seen lots of success with 3 paragraphs of benefit breakdowns and hooks and then 3 reviews underneath
5. Question and answer - throwing yourself an alley oop pass off the backboard could be an analogy - can be incredibly punchy and impactful

Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video