2min chapter

The World's First Podcast with Erin & Sara Foster cover image

Oversubscribed: Exponent Beauty Founder Liz Whitman

The World's First Podcast with Erin & Sara Foster

CHAPTER

The Complexity of Innovation

The key ingredients in skincare basically lose their efficacy very fast. So what we've done is created antioxidant powders that are mixed fresh with a hyaluronic acid to create serums that are clinically proven to work. And so our formulas went through about 50 different iterations over the course of two years.

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