
Oversubscribed: Exponent Beauty Founder Liz Whitman
The World's First Podcast with Erin & Sara Foster
00:00
The Complexity of Innovation
The key ingredients in skincare basically lose their efficacy very fast. So what we've done is created antioxidant powders that are mixed fresh with a hyaluronic acid to create serums that are clinically proven to work. And so our formulas went through about 50 different iterations over the course of two years.
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