A psychographic is really t motivates them. It's why they do what they do. And so we break it down into, what are their aspirations? What are their frustrations? What are Their challenges? That type of thing. If you if you can identify those two things psychographically, that's like gold ne and so eryo. This helps you also avoid making certain political statements or religious statements,. Or making dumb jokes or something use you might offend somebodyis that the sort of sort of actionable stuff you get from psychographics? Ye. No, but they're just big words and they make me sound smartaa algritm, tryn to use the word o