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The Gas Industry's Push for Gas Stoves
The gas industry had to find an edge and also market and convince consumers that this was the product to invest in. So of course they turn to advertising. And there's one example that you write about, which is the phrase cooking with gas or now we're cooking with gas. In the 1930s, a American Gas Association executive helped plant the story with the comedian Bob Hope's writers. It became a part of his routine and really popularized it.