The Third Factor for a Lead Magnet

A lot of people do try to have this like third factor for a free lead magnet. The challenge psychologically for the prospect is they have to set aside time to actually go through it. They never will and they can't their brains are in this kind of zagarnic effect of a loop right. So if I got the seven part video course or this is why I don't like email courses as front and lead magnets, I got to wait for your 14 day email course to finish so it's literally a built in 14 days delay.