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When to Quit

The Art of Manliness

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The Cost of Stubborn Decisions

This chapter explores the sunk cost fallacy and the endowment effect, revealing how emotional attachments can cloud decision-making. It illustrates the struggle of individuals, such as a CEO, to let go of unproductive ventures due to past investments and psychological biases. The discussion emphasizes the importance of establishing 'kill criteria' for making rational decisions and the role of external perspectives in overcoming cognitive biases.

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