16min chapter

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Ep 461 Aaron Levenstadt on Narrowing Your Focus to Broaden Your Appeal, Building an Advisory Board, and the Rule of 20 for a Successful Exit

Built to Sell Radio

CHAPTER

Navigating Specialization and Advisory Insights

This chapter explores the importance of business specialization in search engine marketing, particularly for clients in the 'magic middle' segment. The speaker reflects on personal experiences that led to a focus on search services and the pivotal role of an advisory board in fostering growth and business success. Additionally, the narrative touches on the balance between ambition and contentment, revealing insights from renowned authors about true wealth beyond financial metrics.

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