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How middlemen took over the economy
The Gray Area with Sean Illing
The Amazon Web Site Is Custom Built Just for You
When log on to the amazon web site, you are seeing a store that is custom built just for you. And many stores that you visit in real life are doing a better job with tracking and monitoring. So they are increasing the wealth of data that they have available. On the one hand, it makes your life so much easier. You have these goods that are exactly the goods that you are most likely to let potentially want. But how much you actually want is not a fixed thing. It's constantly changing. Part of what they're doing is figuring out those things that are actualy at the margin of the thing you'd be very happy not having in your life. Once you know
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