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We talk with political strategist, author, and Lincoln Project member Mike Madrid about data, culture, and why both parties keep getting the Latino vote wrong.

Mike takes us inside the Lincoln Project’s 2020 strategy and the personal costs of resisting Trumpism, then draws a sharp line between principled conservatism and punitive nationalist populism. From energy policy to border security to employee ownership, we explore how Democrats ended up carrying a slate of classically conservative positions and why that still isn’t landing with working class voters. The throughline is practical: housing, wages, and permitting timelines beat slogans every time, especially for a young, US‑born Latino electorate that’s increasingly moderate, less partisan, and focused on near‑term economic mobility.

We also discuss culture and faith, challenging lazy “machismo” tropes with the maternal core of Latin American Catholicism and a track record of electing women. Mike explains how generational change, not country of origin, drives political behavior and why Latino voters split roughly 50–50. That elasticity could be the system’s safety valve, if the parties learn to speak to pocketbook priorities instead of waging endless culture wars.

We also confront the rise in political violence. Mike argues we’re already in a civil conflict—more Troubles than Gettysburg—and that healing will be social before it’s political. The antidote starts local: honest conversations, community action, and leaders calling out extremism in their own ranks. Along the way, we have occasion to toast some tequila and hear about Mike’s storytelling project on the Cuervo–Sauza rivalry, expanding how Latino lives are portrayed beyond tired stereotypes.

If this conversation challenges and energizes you, follow, rate, and share the show with a friend.

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