14min chapter

The Brake: A Streetsblog Podcast cover image

Why Americans Don't Drive Less When Gas Prices Soar (Dr. Ian Walker)

The Brake: A Streetsblog Podcast

CHAPTER

Disruptive Events and Behavior Change

This chapter explores the power of habits and how disruptive events can be an opportunity for behavior change. It discusses the window of opportunity created by events like moving homes or starting a new job, where people are more open to price incentives and information to promote different travel choices. The chapter also highlights strategies such as workplace commute incentives and physical interventions to encourage alternative modes of transportation.

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