Behind the Bastards cover image

Part One: Edward Bernays: The Founding Father of Lies

Behind the Bastards

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The Thin Is the New Standard of Female Loveliness

Hill had this idea for like an ad campaign reach for lucky instead of a suite. Edward Bernays launched the campaign against sweets with his tried and true tactic of enlisting experts. The slender woman who combining suppleness with grace and grace with slenderness has created a new standard of female loveliness, says Hill.

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