3min chapter

Behind the Bastards cover image

Part One: Edward Bernays: The Founding Father of Lies

Behind the Bastards

CHAPTER

The Thin Is the New Standard of Female Loveliness

Hill had this idea for like an ad campaign reach for lucky instead of a suite. Edward Bernays launched the campaign against sweets with his tried and true tactic of enlisting experts. The slender woman who combining suppleness with grace and grace with slenderness has created a new standard of female loveliness, says Hill.

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