Expert Session: Marketing Ops - Pipeline Sources and Funnel Tracking with Crissy and Charlie Saunders
Stacking Growth | The B2B Marketing Podcast
Navigating Customization in Marketing Operations and Buyer Intent
This chapter explores the intricacies of tailoring Salesforce and Microsoft Dynamics to enhance marketing operations, focusing on pipeline tracking and funnel progression. It addresses the challenges of defining sales-ready leads and stresses the significance of understanding buyer intent to improve conversion rates through effective lead nurturing.
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